Has anyone heard the recent Qdoba commercials? The announcer talks about how you could bring your lunch to work, but "your briefcase will smell like lunchmeat" and "you'll eat alone" and "you'll be the office equivalent of the crazy cat lady"....or at least I think those are the claims.
Then, it goes on to push some lunch "special" that is just $6.99. JUST?! I know that's comparable to lunch prices at other places, but for $6.99 I could buy my lunches for the week at the grocery store. So, their ad isn't working for me. As a matter of fact, it's having the opposite effect. I'll make sure to bring my lunch! I don't carry a briefcase, I don't eat lunchmeat, and we have a fridge at work, so the only thing I have to worry about is eating alone. No worries! I don't mind it at all. I often eat while I read a book, or eat quickly and then go for a walk anyhow.
Please note: I'm not knocking Qdoba. As a matter of fact, I've never eaten there. Maybe for some special occasion I'll try it...if I come up with a coupon, that is
A reason to bring lunch to work
March 27th, 2009 at 01:18 am
March 27th, 2009 at 02:07 am 1238119642
$6.99 for lunch at work? No way. $1.99 for a frozen dinner on sale or less than that for something homemade is the way to go for me. So $6.99 (plus tax) would get me about 4 days of lunches.
March 27th, 2009 at 06:48 am 1238136495
that's just gross.
March 27th, 2009 at 03:02 pm 1238166122
We laugh at how much his framing crew spends on lunch every day. They have to take an hour off (lose that pay) drive to town and order lunch with tip.
My dh sits down for 5 minutes, eats, and goes back to work. No loss of pay. It saves money, big time!!
March 27th, 2009 at 05:03 pm 1238173418
Yeah, I heard that commercial about 4-6 weeks ago and I was not only aghast but somewhat insulted. Not so much because I do more so than not pack a lunch, but the fact that with the way the economy currently is, to be ridiculing people for packing their lunches. @@ W T F !???!
I expect them to push their restaurant, I mean they are paying for a commercial, but to do it in THAT way.
That is either lousy leadership, lousy marketing department and/or both!